OPPORTUNITY

The International Event & Festival Association (IFEA) is the premiere association for supporting and enabling festival & event professionals worldwide. The conference, attended by some of the worlds’ leading event professionals, gather together to network, share and discuss new ideas, trends, challenges and opportunities. In an ongoing effort to educate and inform members about new and innovative marketing solutions, IFEA partnered with Virtual Photo Booth to showcase the branded photo sharing app that can be customized and scaled for any event, any where around the world.

SOLUTION

Virtual Photo Booth was activated for the 3-day conference by setting up several custom branded frames for members to experience the power of the app first-hand. To generate excitement, users were directed to the Virtual Photo Booth booth to learn more about the app and receive an instant reward.