OPPORTUNITY:

Salesforce, the cloud computing and social enterprise software company, based in San Francisco, held two major corporate events this past September. The first event was a global event designed to introduce and excite Salesforce administrators about a new product. The second, billed as one of the largest tech conference in the world, was their 5th Annual Dreamforce Conference.

SOLUTION:

Salesforce partnered with Virtual Photo Booth, a subsidiary of Life Impact Ventures, to provide brand engagement to virtual and on-location attendees as a way for team members to unite under the Salesforce banner. As a photo-branding marketing tool, Virtual Photo Booth offered various souvenir frames and instant rewards for posting the photos on social media. Additionally, the versatility of the app supported Salesforce in their commitment of giving back. With each shared photo, a donation was made to Charity Water and CoderDojo.