Location Info

Location : Big Air Trampoline Park

Date : January 2015- March 2015

Opportunity

As the premier indoor trampoline park in South Orange County, Big Air is the go-to family entertainment destination for birthday parties, team events, and group events. As a place where a lot of photos are being taken, Big Air is the perfect place to leverage this guest behavior withVirtual Photo Booth and use it as a tool to create more awareness and increase attendance.

Solution

By promotingVirtual Photo Booth’s branded photo and social media sharing solution, Big Air was able to enhance the guest experience and amplify a valuable word-of-mouth awareness effort. To promoteVirtual Photo Booth, Big Air offered a free soda for every user who posted photos from Big Air. Because guests were rewarded for sharing their Big Air-branded photos on social media, a simple picture became a powerful branded endorsement that was seen by hundreds if not thousands of people. The guest was rewarded, the experience was enhanced with a souvenir photo, and Big Air was promoted. That’s a win, win, win.

Outcome

During the pilot phases Big Air was able to generate the following activity with Virtual Photo Booth. Based on the results, they are rolling out to other locations.