Location : Big Air Trampoline Park
Date : January 2015- March 2015
As the premier indoor trampoline park in South Orange County, Big Air is the go-to family entertainment destination for birthday parties, team events, and group events. As a place where a lot of photos are being taken, Big Air is the perfect place to leverage this guest behavior withVirtual Photo Booth and use it as a tool to create more awareness and increase attendance.
By promotingVirtual Photo Booth’s branded photo and social media sharing solution, Big Air was able to enhance the guest experience and amplify a valuable word-of-mouth awareness effort. To promoteVirtual Photo Booth, Big Air offered a free soda for every user who posted photos from Big Air. Because guests were rewarded for sharing their Big Air-branded photos on social media, a simple picture became a powerful branded endorsement that was seen by hundreds if not thousands of people. The guest was rewarded, the experience was enhanced with a souvenir photo, and Big Air was promoted. That’s a win, win, win.
During the pilot phases Big Air was able to generate the following activity with Virtual Photo Booth. Based on the results, they are rolling out to other locations.