Build Awareness and Increase Listeners

Location Info

Location :Women’s Health Expo – LA Convention Center

Date : April 25th, 2015

Opportunity

Radio Free 102.3 KJLH is a community station, linking the diverse populations of the Greater Los Angeles area. Every year the station holds an event called the Woman’s Health Expo that provides the latest health care information and products to the community. Paneled speakers include doctors, health experts and qualified health educators address important issues and concerns related to women’s health.Virtual Photo Booth partnered with 102.3 to help create a broader awareness about the event and increase listeners to the station.

Solution

Virtual Photo Booth, a subsidiary of Life Impact Ventures, offered branded photos and a social media sharing solution that enabled users to capture memories, and share photos via social media. Integration of Virtual Photo Booth with the Women’s Health Forum allowed a simple picture to become a powerful branded endorsement. As an incentive, attendees received a gold swag bag of nail care products for using Virtual Photo Booth.

Outcome

73,474 social media impressions were made with the Radio Free 102.3 KJLH branding and messaging. Increased attendee engagement raised awareness for future events and provided a better overall experience because they were able to receive prizes.

Virtual Photo Booth Event Statistics

Impressions: 73,474
App Downloads: 216
Shares: 220