Guest Engagement and Brand Impressions

Location Info

Location : St. Louis Art Fair (St. Louis, MO)

Date : September 11-13, 2015

Opportunity

The Saint Louis Art Fair is a very well attended and important event for the greater St. Louis community. During the event, over 100,000 attendees enjoy art, food, friends and music.Virtual Photo Booth was activated for this event to provide attendees with souvenir photos and fun rewards.

Solution

Virtual Photo Booth, a subsidiary of Life Impact Ventures, partnered with the Saint Louis Art Fair as the official camera app at the fair. In addition to setting up frames for the different attractions at the even,Virtual Photo Booth created special frames for artists to use to cross promote their work and the event.
Attendees were rewarded with an option to select among 8 different prior year commemorative posters from past Art Fair events.

Outcome

Approximately 300 attendees engaged with the mobile app to create event branded photos and share with over 100,000 friends on social media.Virtual Photo Booth staff was onsite to promote the “Virtual Photo Booth” as value-add attraction for the Art Fair.