Do you know Toyota rents cars? Probably not. That’s why the marketing team for Toyota-Rent-A-Car implemented Virtual Photo Booth into a pilot of top dealers across the country. As featured in a recent issue of AdWeek, auto dealers struggle with how to use social media. This new program is an example of how Toyota USA is trying to help dealers fill the gap.
Virtual Photo Booth uses a patent pending geo-location platform to allow users to “check-in” to a location for branded photos and get instant rewards. During this promotion, Toyota rental customers receive 15% OFF for sharing these photo ads on social media.