OPPORTUNITY:

The Tournament of Roses® will embrace a mobile technology and social media to engage attendees in a new way. GoldCamera , a virtual photo booth app, will provide memorable souvenir photos for events and celebrations leading up to the 127th Rose Parade ® presented by Honda and the 102nd Rose Bowl Game ® presented by Northwestern Mutual.

SOLUTION:

Using Virtual Photo Booth, attendees of the event were able to easily snap a photo, select a frame, and share it with friends and family through social media.Virtual Photo Booth has become a go-to solution for large events and festivals looking to engage attendees and sponsors in a new interactive way. The mobile app is free and can be set up for any event, on any day at any location worldwide.